Artikel Pengabdian
Kolaborasi Universitas–Praktisi: Pendekatan Living Lab untuk Meningkatkan Minat Mahasiswa terhadap Kewirausahaan
- Ay Maryani ✉ — Universitas Islam Negeri Syarif Hidayatullah Jakarta
- Ratna Wulandari — Universitas Islam Negeri Syarif Hidayatullah Jakarta
- Terbitan
- Vol. 1 No. 1 (2026)
- Terbit
- 1 Oktober 2026
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Abstrak
Kewirausahaan yang masih dominan bersifat teoretis dan belum terintegrasi dengan kurikulum sering kali belum mampu mendorong mahasiswa untuk memiliki niat dan keberanian memulai usaha. Kegiatan Pengabdian Masyarakat ini dilaksanakan di Fakultas Ekonomi dan Bisnis UIN Syarif Hidayatullah Jakarta pada bulan Oktober 2025. Kegiatan ini diikuti oleh sekitar 100 mahasiswa dari berbagai jurusan. Kegiatan berupa pendekatan Living Lab yang hadir sebagai strategi pembelajaran inovatif yang menekankan pengalaman nyata, kolaborasi multipihak, dan co-creation. Tujuan kegiatan ini untuk mengeksplorasi peran Living Lab sebagai strategi dalam meningkatkan minat mahasiswa berwirausaha melalui kolaborasi dengan owner brand fashion. Penelitian ini menggunakan pendekatan deskriptif-kualitatif dengan metode systematic literature review dan analisis reflektif terhadap pelaksanaan kegiatan Living Lab di perguruan tinggi. Hasil pelaksanaan Living Lab yang melibatkan owner brand fashion berkontribusi positif terhadap peningkatan minat mahasiswa berwirausaha, terlihat dari antusiasme peserta mengikuti kegiatan, kepercayaan diri untuk berdialog langsung, dan sharing pengalaman. Meskipun demikian, implementasi Living Lab masih menghadapi tantangan kelembagaan, keberlanjutan program, dan integrasi kurikulum. Artikel ini merekomendasikan penguatan kebijakan institusional dan kolaborasi berkelanjutan sebagai upaya meningkatkan efektivitas Living Lab dalam pendidikan kewirausahaan mahasiswa .
Keywords: Living Lab; Minat Mahasiswa Berwirausaha; Kolaborasi Industri
Keywords: Living Lab; Minat Mahasiswa Berwirausaha; Kolaborasi Industri
Daftar Pustaka
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Tercanli, H., et al. (2022). Living labs in higher education institutions: A systematic review. Sustainability, 14(19), 12234.
Tuija Leminen, Mika Westerlund, dan Seppo Leminen, (2012). “Living Labs as Open Innovation Networks,” Technology Innovation Management Review. 10.4018/978-1-5225-9866-4.ch073
Van den Heuvel, R., Braun, S., De Bruin, M., & Daniëls, R. (2021). Living labs and higher education: A scoping review. Technology Innovation Management Review, 11(9), 41–60.
Blank, S., & Dorf, B. (2012). The startup owner's manual: The step-by-step guide for building a great company. K&S Ranch Press.
Braun, V., & Clarke, V. (2021). Thematic analysis: A practical guide. SAGE Publications.
Ferreira, C. (2024). Empower collaboration by developing KAMK living labs to connect students and companies. Kajaani University of Applied Sciences.
Ilmi, N. N., Rizki, M., & Chaniago, A. S. (2025). Kajian teoritis mengenai peran pendidikan kewirausahaan dalam meningkatkan minat berwirausaha mahasiswa (Theoretical study on the role of entrepreneurship education in increasing students’ entrepreneurial interest). Humanus: Jurnal Sosiohumaniora Nusantara, 2(3), 502–508. https://doi.org/10.62180/7v08v907
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson Education.
Krueger, N. F., Reilly, M. D., & Carsrud, A. L. (2000). Competing models of entrepreneurial intentions. Journal of Business Venturing, 15(5–6), 411–432.
Leminen, T., Westerlund, M., & Leminen, S. (2012). Living labs as open innovation networks. Technology Innovation Management Review, 2(9), 6–11.
Morales, I., Gutiérrez, J., & Royo, M. (2023). Urban living labs and higher education for sustainable development. Sustainability, 15(20), 14876.
Nyborg, S., et al. (2023). University campus living labs and sustainability transitions. Sustainability Science, 18(2), 901–915.
Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game changers, and challengers. John Wiley & Sons.
Rivera, C. J. (2020). Campuses as living labs for sustainability problem-solving. Journal of Environmental Studies and Sciences, 10(3), 123–138.
Schuurman, D. (2015). Bridging the gap between open and user innovation? Exploring the value of living labs as a means to structure user contribution and manage distributed innovation. International Journal of Innovation Management. https://doi.org/10.3390/su13020791
Schuurman, D., De Marez, L., & Ballon, P. (2015). Living labs: A systematic literature review. Open Living Lab Days 2015 Proceedings, Istanbul, Turkey.
Tercanli, H., et al. (2022). Living labs in higher education institutions: A systematic review. Sustainability, 14(19), 12234.
Tuija Leminen, Mika Westerlund, dan Seppo Leminen, (2012). “Living Labs as Open Innovation Networks,” Technology Innovation Management Review. 10.4018/978-1-5225-9866-4.ch073
Van den Heuvel, R., Braun, S., De Bruin, M., & Daniëls, R. (2021). Living labs and higher education: A scoping review. Technology Innovation Management Review, 11(9), 41–60.